How to Start a Podcast?
Tech Moment, Energy Bus, Podcasting -- Jan 22, 2025 Newsletter
Last night, I had a full-on tech moment.
I used to work at Caterpillar. Spent 15 years in web development and database management. Back then, what I pulled off last night in four hours, would’ve taken four weeks.
So, as most of you know we’ve been working on rolling out our Enterprise Edition of Coded Content. With that, comes a ton of tech work. From coding, to database setup, to server configurations, to putting it all together.
I’ve been geeking out diving into the nitty gritty of this over the last few months. But last night… Last night I used AI like I never have before.
I spun up a server on Digital Ocean from scratch.
Installed Django and all the frameworks around it.
Setup the virtual environment.
Did this all again because it was in the wrong “root” directory.
Migrated a MySQL database to another instance.
Tied the server to our new database.
Scheduled all of our tasks to run on the server.
Setup an API structure.
Coded the API functionality.
Tied our sub-domains to the server app instance.
Got security certificates installed and working.
Configured Git to merge and migrate code from dev to test to prod.
And on and on and on… Redis, Celery, Django, DNS, GIT, MySQL, VSC, Python, Nginx oh my! Head hurt yet?
If you know, you know—there are a billion settings to tweak on a server.
Started at 9 PM. Told myself I wasn’t sleeping until it was done. By 2:30 AM, it was.
Here’s the crazy part—AI did ALL of the heavy lifting. Me and ChatGPT-4o (and a little o1 for good measure) handled it in one long session.
Some people say AI is cheating. It’s not. It’s a tool. It’s not making us dumber; it’s forcing us to think differently. The game isn’t about knowing the answers anymore. It’s about knowing how to get them.
That’s the future. And I’m here for it. Are you?
Just a handful of stories today. If you have a story or ongoing stories to send us — shoot them over to ryan@knup.com!
Stolen flatbed truck used as battering ram in devastating smash and grab [SPORTS] — like what? Who does this???
Bundesliga’s debut on Roblox platform scores 1.3m visits over first weekend [SPORTS, BUSINESS] — The Bundesliga has broken new ground by becoming the first European football league to launch a presence on Roblox, the virtual gaming platform with a global user base of over 65 million daily active players. The move is designed to connect with younger fans, providing them with an interactive way to engage with the league.
The Athletic, Yahoo Sports partner on new women's sports content hub [SPORTS, CONTENT] — The Athletic, a subscription sports news site owned by The New York Times, and Yahoo Sports are teaming up to launch a new hub for women's sports coverage on Yahoo Sports' website and app.
iGB Affiliate 2025 kicks off in Barcelona with praise from attendees [BUSINESS] — Sounds like “so far so good” in Barcelona.
NBA star Tristan Thompson signs for Sportsbet.io [SPORTS, BUSINESS] — NBA superstar Tristan Thompson is the latest big name to partner with Sportsbet.io, the world’s favorite crypto-first sports betting site, as its newest global ambassador.
WORD OF THE DAY: Energy
Back when I helped coach high school basketball in Orlando, the head coach would always talk about energy. It was his thing.
He lived it, breathed it, and made it our team's mantra. One season, we even did a team book study on The Energy Bus by Jon Gordon. If you’ve read it, you know the core message—positive energy drives success.
The coach would always say, “Get on the energy bus!” And let me tell you, when the whole team bought into that mindset, we played and lived differently.
Energy is contagious.
Positive energy is the kind you want to be around—it lifts you, motivates you, and makes you better. Negative energy, on the other hand, is a drain.
It sucks the life out of a team, a business, or even your personal life. The key is recognizing what kind of energy you’re putting out there and what kind you’re letting in.
What is energy, really?
At its core, energy is the strength and vitality required for sustained activity. But it’s more than physical; it’s mental, emotional, and even spiritual. As an entrepreneur, your energy fuels your business.
In sports, energy sets the tone for a game. And in life, energy is what helps you push through the tough days and show up for the people who matter.
Energy in action.
In entrepreneurship, energy shows up in how you approach challenges. Are you attacking problems with optimism, or are you letting setbacks knock you down? In sports, it’s about how you lift your teammates and push through adversity. And in life, it’s about bringing your best to every situation, even when it’s hard.
So here’s my question for you: What kind of energy are you bringing to the table today? Are you fueling your goals and your team, or are you a drain on the room?
Think about it. And hey, if you’re not feeling it today, just remember—there’s always room for you on the energy bus. 🚍🚍🚍🚍
Yesterday, the Nuggets crushed Philly. BOOM! Nailed it.
Tonight, I’m rolling with the Rockets. The public doesn’t agree, but I like to fade the public. Cleveland is coming off a solid win, but Houston is at home and looking to bounce back after a tough loss. Jalen Green has been hot lately, and I expect him to show up big tonight.
Take the Rockets. Let’s get it.
PICK: Rockets +2
Sponsors Note: Are you looking for a scaleable sports content solution at an affordable price for your brands? Coded Content is here! Offering data drive AI sports content that is unique and personalized to your brand. Sports previews, player news, player prop articles, game recaps, top listicle articles, and much more! Integrated directly into your setup for hands off distribution, saving you time & money on planning, creation, editing, publishing and maintenance. Head over to CodedContent.ai and mention “The Knup Letter” for a free trial of the future of sports content.
I got asked just yesterday, “any tips on starting a podcast”? So like a true content guy does — I started laying it out! Podcasting is one of the best ways to share ideas and connect with an audience.
Whether you want to talk about sports, business, or your own personal journey, it’s easier than ever to start your own show. Launching the Knup Sports Show was one of the best decisions of my life. We are now 230 episodes in with more to come!
The key is to focus on creating quality content while keeping things simple.
The process begins with defining your podcast’s concept.
What’s your show about?
Who is your audience?
What makes it unique?
These questions lay the foundation for your podcast. A clear and focused topic will help attract listeners and keep your episodes consistent.
Once you have your concept, the next step is setting up the technical side. You don’t need a lot of fancy equipment—a good microphone (here is mine), headphones, and software like Streamyard are enough to get started. From there, it’s about finding a quiet space to record, testing your setup, and diving into your first episode.
After recording, you’ll need to upload your episodes to a hosting platform like Libsyn. This will distribute your podcast to platforms like Spotify and Apple Podcasts. If you’re also creating video content, YouTube is a great way to reach more people and grow your audience even faster.
Finally, promoting your podcast is key. Share clips on social media, email your subscribers, and encourage guests to share their episodes. Consistency is critical—stick with a schedule and always look for ways to improve.
We’re currently working on a long-form, evergreen guide to starting a podcast that will lay out every step in detail. Keep an eye out for it—it’s going to be packed with tips, tools, and real-world advice to help you launch your podcast successfully!
Do you run a podcast? Want to?
What’s an AI’s favorite type of workout?
Circuit training
Happy Birthdays! 🎉 A big happy birthday to my LinkedIn connections celebrating today: Maurizio Gigante, Adi Schulman, Roger Warren, Matthias Fretz, John Antrobus, Johnny Ryan Weaver, Jessica Van Lier, Bram Weinstein, Deepak Rathour, David Merry, and James Buttler.
Check out our full calendars we update weekly: Sports Calendar | iGaming Calendar | Sports Business Calendar (coming soon)
That’s it for today… It’s cold here in Florida (I hear the sympathy now) and across the country, and it feels like everyone is bundled up trying to stay warm.
Keep pushing forward ya’ll! Energy is key—stay positive, stay active, and don’t let the weather slow you down. Stay warm, stay focused, and we’ll catch up again tomorrow!
Knup